What’s It Like to Be a Copywriter?
If you love playing with words, crafting compelling messages, and helping brands connect with their audience, copywriting might be your perfect niche. You’re part storyteller, part strategist, and part wordsmith—writing content that informs, persuades, and inspires.
️📅 A Day in the Life
Here’s what your day might include:
Writing content – You’ll create copy for websites, ads, emails, social media, product descriptions, and more.
Understanding audiences – You’ll tailor tone, style, and messaging to resonate with specific readers or customers.
Collaborating with teams – You’ll work with designers, marketers, and clients to align copy with visual and strategic goals.
Editing and refining – You’ll revise drafts for clarity, tone, grammar, and impact.
Researching – You’ll dive into topics, trends, and brand voices to write with authority and authenticity.
💡 What Makes It Awesome?
You get to be creative with language every day.
Your words can shape perceptions, drive action, and build brand identity.
There’s a wide variety of industries and formats to explore.
Freelance or in-house, you can carve out your own writing path.
🧠 Good to Know
A background in writing, marketing, or communications is helpful.
A strong portfolio of writing samples is often more important than formal education.
Attention to detail, adaptability, and a clear understanding of tone and audience are key.
SEO knowledge and digital marketing basics are a big plus.
📌 Quick Facts
Education Level: Bachelor’s in English, Communications, Marketing, or related field.
Work Environment: Office, agency, or remote; often part of marketing or creative teams.
Skills or Interests: Writing, grammar, SEO, branding, and persuasive communication.
Salary Range: $50,000–$80,000 CAD annually.
Job Outlook / Growth: Steady demand in advertising, content marketing, and digital media.
Physical Activity Level: Desk-based with occasional brainstorming or client meetings.